What is Content Marketing and How To Get Started
Traditional outbound marketing strategies that attempt to interrupt audience members are now becoming a thing of the past. Companies want a better way to connect with their target market, which ultimately converts more leads into customers. By providing the customer with content that is either memorable or educational, you can keep your brand top of mind with a greater chance of generating more conversations, improving brand awareness, and driving home more sales. This is why content marketing is becoming a more popular way for companies to reach and engage with their target audience.
What is Content Marketing?
Think of it this way, instead of pitching your products or services to a customer, you can provide them with relevant and useful content to help them solve their wants or issues. Content marketing is a form of digital marketing that focuses on creating and distributing relevant and valuable content to attract a target audience. With the use of the internet, companies like yours can expand the reach of their content to drive more profitable customer action.
Why content marketing is important to your business
Content marketing has become the go-to way for businesses to combat not connecting with their audience. In addition to expanding your reach, content marketing helps you and your business by:
- Boosting conversions
- Building relationships between you and your customers
- Educating your leads and prospects about the products and services you offer
- Creating a sense of community around your brand
Now that you get why your business should invest in content marketing let’s go over some different content types, which will help you decide what content you want to create.
Types of Content Marketing
With the help of the internet, you have unlimited opportunities to capitalize on creating content. There are many different ways you can leverage your content to give you a competitive edge. Below are some of the most popular types of content used in content marketing:
1. Social Media
This one was a no brainer; social media is a powerhouse when it comes to content marketing. With 3.7 billion global users’ it is easy to understand why businesses invest so heavily in social media. With platforms like Facebook, Twitter, Instagram, and so on, you have the option to make creative content in many ways, such as photos, pre-recorded or live videos, and stories.
Creating social media content will give your brand a larger outreach to more potential customers. With the help of photos or videos, you can grab your customers’ attention and connect with them. Consistent posts that contain text, images, and colors that reflect your company will get you on the right track to build a brand that people will recognize when scrolling through their social media.
Let’s face it, sometimes you’d much rather just watch a video than read. We get it! We’ve all been there. With the use of video, businesses can create brilliant content that deeply connects with their audience. Your video can be telling a story, informational, or even funny it’s really up to you. The point of the video is to get your message across while trying to be memorable.
After you’ve recorded your video, choose to share your video on YouTube, social media platforms, site pages, or even on a partners’ websites. Try to expand your reach across as many different types of media as you can.
Infographics display information and data in an easy-to-understand, graphic format. With a mix of simple wording, short statements, and clear images, infographics are a great way to communicate your content effectively. Infographics work best if you’re trying to explain an educational and/ or complex topic, so all audience members are able to understand.
When creating an infographic for your business, you want to remember to be on-brand, well-organized, and have it easy to read. Clearly explain whatever it may be and show how customers can benefit from it.
One of the relativity newer forms of content that has exploded in the past five years is podcasts. Podcasts have become a popular source of content due to their convenience; you can enjoy them while you’re on-the-go, in the office, or relaxing. This is why so many businesses have started creating podcasts. They help improve brand awareness, build relationships with audience members, and promote their products, services, and partners, all while being extremely convenient.
Based on the message that you want to send to your audience your company has a number of different options on how they can format your podcast. Different types of podcast formats included:
- Panel podcast
- Repurpose content to podcast format
As long as your content is interesting or informational, consumers will continue to listen to what you have to say. Furthermore, bringing different people onto your podcast to speak gives the listener something different and keeps their interest peaked. You want your podcast to be something that consumers will be looking forward to listening to. When coming up with your podcast topics, remember to try and stay relevant with what you want your message to be.
Last but certainly not least is blogs. Since you are already reading this blog, it goes to shows that blogs are a great form of content to share information with your customers and target audience, whether educational, customer-related, or product-related. Blogs can be used to convert readers into customers, boost brand awareness, and build relationships with your audience.
Depending on your goal, you can choose to promote other content by linking to other posts, sharing links to your social media pages, linking to your websites and products, or writing about your product line. No matter what it may be, writing a blog will help get your message across to your audience.
With the right content, you will be able to reach your target audience, which will boost your company’s revenue, grow your brand, and build relationships. With all the different ways you can market with the use of content, it’s really up to you and how you want to reach your audience. All it takes is a little creativity, a good idea, and you’re on your way. Content marketing will give your business the edge it needs to make your brand stand out from the rest.