The 13 Most Misunderstood Facts About Ecommerce

Most Misunderstood Facts About Ecommerce

Over the last few years, the eCommerce industry across the globe has grown quickly. By 2025, online retail sales are expected to generate a revenue of $7.5 trillion. Many consumers today prefer buying products or booking a service online. The eCommerce boom has made it easier for a lot of small and mid-size range businesses to connect with their target audience. It also allows them to compete with established corporations and earn higher profits too.


If you think about it, eCommerce businesses are growing significantly as buyers shift towards online shopping. While businesses have more opportunities due to this, it can be slightly difficult to make it big in the industry as well. To establish a name in eCommerce and generate higher sales, you need to focus on avoiding some common misconceptions. Here are some of the most misunderstood facts about eCommerce.


1. It’s easy to launch an eCommerce website

This is one of the most commonly misunderstood facts in the industry. In the beginning, businesses may believe that eCommerce is just about setting up a website and listing the products or services. If you think that visitors will notice the web page immediately and buy what you have to offer, it might be a bit difficult to maintain the business. It’s important to understand that setting up an eCommerce store or platform is the starting point.


You need to invest in an effective digital marketing strategy and establish a strong social media presence as well. Before launching the website, businesses should focus on brand design and choose the right visual elements to build credibility. Your logo design, brand colors, and tone of voice can play a huge role in business growth. If you are looking to create an impressive brand symbol for your eCommerce website, you can consider designing with a free logo maker tool.


2. Low price leads to higher sales

It is another myth or misunderstood fact that can impact businesses negatively. Low prices may bring in more visitors but they cannot result in higher conversions or sales. Consumers make their purchasing decisions based on the brand’s credibility, quality of product or service, and responsive web design as well. When pricing your products, it’s a good idea to keep this in mind. You do not want to opt for lower prices just to boost sales for a short time.


3. Target global customers immediately

Ecommerce makes it easier for businesses to reach out to a global audience. However, this does not mean that you immediately start to promote your product or service across different markets. It’s important to build trust among local consumers and create recognition within the country. Once people in your community or city are aware of your brand, you can slowly expand your business and launch globally as well.


4. Web design does not matter

This is another misunderstood fact about eCommerce that you should consider carefully. Web design can influence consumer decisions from the first look. So, it’s essential to create a website that is easy to navigate and has an attractive layout as well. Good web design can help improve user experience and make it easier for visitors to purchase before leaving the online store.


5. Product photos do not draw visitors

Most people get an idea of the product or service through visuals. In eCommerce, you need to focus on adding high-quality photos that highlight all the features or benefits of the items. It’s a fact, that attractive visuals on the website or social media accounts can help draw higher traffic and keep visitors on the page for a long time too.


6. Keep track of only profits and revenue

While profits and revenue are very important, these are not the only things that you should track. To succeed in eCommerce, you need to measure the bounce rate on the website, follow the organic traffic coming in and get feedback from people as well. There are a lot of factors in branding, design, and development that eCommerce businesses need to track closely.


7. Change is not necessary

It is a misunderstood fact that can cause a few problems for newly launched platforms. If the website is attracting a lot of visitors and generating sales, you may think that it doesn’t need any improvements or changes. This could result in lower profits and revenue over time. You can avoid such a situation by looking at recent trends and updating your eCommerce platform to add new features.


8. Website content cannot influence decisions

The content on websites is very important for convincing visitors to make a purchase. It has to be unique and provide insights about the business, products, or services. This way, people can have all the information and choose what they want carefully.


9. Invest less money in marketing

When starting out in the industry, you may not have a flexible budget for marketing. It’s important to create a proper plan and invest in a strategy that boosts visibility. You need to focus on search engine optimization and spend on social media marketing as well. By investing more money, you might be able to achieve the desired results in a short time.


10. Ecommerce slows down in-store business

Online businesses do not slow business in a store or physical location. In fact, a well-designed website can generate interest among a wider audience and convince them to visit in person. So, this is one misunderstood fact that you need to clarify when launching your eCommerce business.


11. Running an online store is easy

It requires a lot of time and effort from the beginning. There is tough competition in this industry and it could be slightly challenging to get the attention of potential customers. You need to invest your energy and attention into running the website and working on marketing campaigns to boost sales.


12. People will buy when they visit the website

This is another myth that needs to be debunked. People will not be convinced to buy just by visiting the website one or two times. You need to make a good impression on visitors from the first look and reach out to them consistently to increase conversions.


13. Personalization is not important

Personalization can help consumers differentiate your business from competitors. It is important to offer a good experience and keep their interests or preferences in mind.


Bottom Line

These are some of the most misunderstood facts about eCommerce. If you are looking to launch your website or platform, you need to keep these in mind. This could help you promote your products or services in the best way and increase revenue quickly.

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