What you need to know before starting a website

It is a important that every business needs a website to be successful in this digital age. If you are considering building a new website or rebuild an existing website, you must take note of the things you need to consider first before starting a website for your business. Check this infographic.

What you need to know before starting a website for your business

1. Determine the primary purpose of your website

This is all about your brand and how you want to market it. During this stage you should determine whether or not your website is to sell, inform or purely for lead generation.

2. Decide your domain name

This is how people are going to find your business. The domain name that you choose for your site should be the same across all platforms–this keeps it easier for people to share. Make sure the domain you choose is short and simple to remember as well as search friendly!

3. Choose a web hosting platform and Content Management System (CMS)

Many hosting platforms offer affordable pricing, including domain registration, to make launching your website a breeze! Some recommendations are WP Engine, Blushost, and Dreamhost. Having a CMS is a great option for easily customizing or managing your website with little to no coding knowledge! CMS platforms include WordPress, Joomla and CMS Hub.

4. Plan and create a good website design

Given your budget, it can be worth your while to hire web developers or designers. They can create navigable sites, prioritizing search engine optimization (SEO). Otherwise, website builders are accessible options to help you design a site on your own.

5. Build your website and web pages (prepare content)

At minimum, your website should contain 3 main pages, regardless of what it’s about: Home, About, and Contact page. These should be easy to find no matter where someone is on your website. Aside from these components, the other pages on your website should be relevant to what you have to offer. Be sure to have a content calendar to help prepare any of your upcoming site content in advance.

6. Set up a payment system (if applicable)

Payment gateways are services that can process transactions online. Processors like Square, Stripe and Authorize.Net are all different options to accomplish that. You can connect these to a payment form on your website so that customer information & purchase details are safely collected.

7. Test and launch your website

Before making your website live, test it out a few times first. Make sure all the pages are working correctly, all links are functional, and that your website is displayed properly on different screen sizes. Above all, your website should be mobile friendly.

8. Invest in Search Engine Optimization (SEO)

Using tools that help in SEO, such as Google Analytics, helps you stay informed about what is (or isn’t) driving traffic to your website. Keeping track of important metrics, such as keywords, will help you stay up to date with the latest trends to retain or improve your website’s ranking.

9. Market your website on social media and advertising platforms

While you can market organically on social media, paid posts are a great way to fast-track traffic and growth. Built in advertising tools on social platforms also help you reach a specified target audience. Using advertising tools to strategically display your website on other sites is another way to drive traffic and target those who might be interested in your services.

10. Maintain your website

Your website is long-term. Figuring out how you choose to maintain it is what keeps the website’s performance and ranking up. Having a CMS can simplify this process by making it easy to upload content and make any desired changes or improvements as needed.