Marketing Automation – The Future is Now
Are you tired of the same simple marketing tasks taking up all of your time? These tasks may be quite repetitive, but they are essential for any business. Something like sending an email, posting on social media, or even replying to someone’s comment increases a business’s engagement with its customers, ultimately bringing in more sales. These simple tasks can eat up a large part of any marketer’s day, but with the help of modern technology, companies are now able to complete these marketing and sales responsibilities through automation.
Why Marketing Automation?
First and foremost, to optimize automated marketing in 2020, you’ll want to invest in some form of artificial intelligence (AI) and machine learning. With these two systems, you’ll have the ability to collect general and personal information about your audience, which will help you develop better campaigns for them in the future. Knowing your audience plays a critical part in understanding what will get your customer’s attention and hopefully draw them in to buy your product or service.
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It’s not enough anymore to personalize an email by adding the recipient’s name. Users want more, and the future of marketing automation centers on personalized content. Say you just landed a new customer by using automated marketing, the system will pick up on that person being new and begin any task you have assigned for new customers, like a welcome email and maybe a follow-up email the next day showing what you have to offer them. All of this can be done, and you won’t have to worry about a thing; you would have already set up this task in the past, and now every time you get a new customer, this welcome task will roll out.
I know, market automation sounds great, doesn’t it? But is it right for your business? Maybe you only need the email capabilities or just a platform to schedule and fire out Instagram and Facebook posts for you every once and awhile. Chances are, if you communicate with customers, marketing automation will do your business some good. However, without the proper marketing automation strategy implemented, there’s a good chance you’re missing out on some significant opportunities.
So, let’s get down to business. What are the day-to-day improvements you will see once you implement a marketing automation plan?
Time is Money
You know what businesses and customers both hate? Having their time wasted. With marketing automation, you will convert more leads with personalized content that brings in more sales. With these new tactics, your business has the ability to improve, grow, and not waste anyone’s time.
Make Everyone Feel Special
No one wants to feel like just another number. With marketing automation, businesses create strong customer profiles. Businesses can analyze these profiles and segment their customers into highly targeted audiences, ensuring the right message gets to the right person, on the right channel, at just the right time.
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Increase Creativity, Decrease Repetition
We get it, sometimes you don’t have enough time to create new content and try to fall back on some old stuff people may have forgotten about. Well, not anymore! Now you can replace your manual, repetitive work with automated rules and campaigns, resulting in you freeing up time for you and your staff to focus on more creative and strategic endeavors. (This also has an added benefit: happier employees.)
Test, Optimize, and Test.
Marketing teams can now understand what message or email will work best to resonate with the target audience they choose. They can continuously test, optimize, and re-test different messages, call to actions, creative ideas, and even subject lines. This type of information is vital to optimizing content, resulting in less time wasted and more money in your pocket.
Your customers are not going to wait, and they will make the jump to a competitor if that company better fits their wants and needs. With automated marketing, you and your team will have the opportunity to learn more about your customers and have more time to forge emails, social media posts, whatever it may be to grab consumers’ attention. In this fast-paced business environment, companies are trying everything they can to gain a competitive edge, and in many ways, automated marketing gives you the tools to have the upper hand.