Effective Website Design for your Business
With less and less in-person business happening due to the coronavirus pandemic, businesses are now having to rely more heavily on their online presence. From our last blog post on the Principles of Good Web Design, we explained some tips and tricks on how businesses like yours can start the process in designing a sleek website that is easy to navigate and pleasant to look at.
Our team at Still Up Marketing wants to take it a step further and help you make your website’s design even more aesthetically pleasing and attention-grabbing. Your business’ website is how consumers are going to learn what you and your brand are all about, so for this reason, we at Still Up Marketing want to help you put your best foot forward. Our team understands the importance of design and what it takes to make a successful website. With the right combination of design elements, you’ll begin to see more consumers visiting your website on a daily basis, as well as fewer customers leaving your website empty handed. How to create effective website? Let’s dive into what it takes to optimize your business’ website design.
Keep it simple
When it involves to effective website design, the simpler the better! You wouldn’t purposefully make your store hard to navigate, would you? The same should go for your website. Keeping your website simple and to the point can help ease customers into finding what they want. I can speak for all of us in saying that there is nothing worse than going somewhere and not finding what you want. In the case of web design, having too many different options and choices can cause consumers to feel overwhelmed and drastically increase the amount of time it takes for them to make a decision, if any decision at all.
Sometimes less really is more, and this couldn’t be truer than with web design. Having a website that is packed with text and images will only cause confusion. White space, also known as negative space, is the areas on your website that are intentionally left empty that can help make your website appear sleek and become more user friendly.
Image by Pexels from Pixabay
A picture is worth a thousand words
When it comes to effectively getting your message across to consumers, pictures are simply the way to go. Pictures grab consumer’s attention and, if placed correctly, can subtly guide customers to where you want them to go. They can act almost as arrows pointing towards a call-to-action (CTA) like “Contact us” and “Pricing” buttons.
When using imagery, it is a good idea to use pictures of people. Consumers are naturally inclined to recognize and pay more attention to faces. If you don’t have any of your own photos and are using stock images, be careful and try not to choose any that look too unrelated or staged. This can come off as unrelatable and cheesy. You’re going to want images that are high quality and reflect your business. When choosing images, make sure to have your brand in mind.
Aesthetics are everything
No matter how much great content your website has, if it isn’t pleasant to look at, people are not going to keep coming back. The three most important elements to a website’s aesthetics are the colours, typography used, and the overall balance of the entire website.
When choosing a colour palette, you’ll want the perfect balance of harmony and contrast and colors that reflect your brand. Heavily contrasting colors like bright blue, pink, or lime green can be jarring and often distracting to consumers. It’s best to focus on colours that fall in the same color family. Bold/bright colours are best used for CTA buttons, so they stand out and grab the consumer’s attention. Always keep your brand in mind and keep everything consistent. Choosing colors that match your logo is a great place to start!
Image by Karolina Grabowska from Pixabay
Be careful in using too many colours. Using too many different colors is one of the quickest ways to overwhelm and confuse customers. It’s best to use around three to four different colors for an effective design that keeps consumers cool, calm, and collected.
Typography, or more commonly know as font, can make or break a website. Keep our first tip in mind when choosing a font for your text. Keep. It. Simple. Sans Serif fonts like Arial and Verdana tend to be the easiest to read. Having text that is easy to read is self-explanatory. No one wants to come to your website and try to translate everything you post because it’s in some crazy font. Like choosing your colours, choose around three different fonts for your entire website, and be consistent!
Designing a well-balanced website is far from a walk in the park, but don’t worry, we’re here to help! A good rule to keep in mind when designing your website is the rule of thirds. This principal can be found in all types of art, and especially in web design. Images that contain perfect symmetry and designs tend to be less visually appealing than those that are slightly askew. Staging your website and the images you use to follow this art principal will make it more visually pleasing and in return make people stay on longer which ultimately will bring in more sales. Here is an example of the rule of thirds:
Image from WikiMedia Commons
Goals! Goals! Goals!
All of our tips will mean nothing if your website is not centered around your goals. A specific end-goal should be at the core of your website design strategy. The purpose of your website should be evident to every visitor that comes to your website. Be upfront, clear, and honest about what your website is all about. For example, if you’re trying to get sales, make sure your CTA buttons like “buy now” or “add to cart” are eye-catching and easy to find. All CTA buttons on your site should be sized proportionately to their use and positioned to be easy to find. Whatever your goals are, they need to be top of mind when you are designing your website.
With all the tips and tricks we have provided, you should be well on your way to designing a better business website that keeps visitors on longer, increases conversion rates, and helps you meet your business’s goals.
Still feeling a little overwhelmed or don’t have the time to improve your business’s website? Whether you have a website that needs optimizing or you’re looking to start a new site from scratch, Still Up Marketing is here to help! Our team of custom web design specialists and graphic designers are looking forward to hearing from you and excited to help you move your online presence in the right direction. Contact us to schedule an appointment and let us help you turn your dreams into reality.