Data Analytics: How Any Company Can Use It to Reach New Heights

data analytics

If you have any hope of making your way through an ever-evolving business landscape, it’s essential to understand how technology is driving the world. These days, consumers and businesses have more digital tools to make life more convenient, productive, and efficient.

One way you can use technology to your advantage as a business owner is to embrace data analytics. Harnessing the valuable data available to you can help your team manage finances, solve problems, gain and retain customers, operate more efficiently, build stronger marketing campaigns, and much more. Below, Still Up shares an article on how businesses in Canada can use data to reach the next level.

Why Is Big Data Important?

In short, effectively using data can help you make high-level decisions and inform your team as you strategize and pursue goals. The data-backed decisions and strategies you develop can help you sustain long-term growth and success.

Data analytics can improve virtually every area of your operations. It can help you build better relationships and tailor the customer journey to your target audience. It can enhance employee experience and foster cooperation. It can even help you create a more impactful website and better understand your business processes and performance.

And that’s just the start. Harnessing big data can help your organization reach new heights.

Gaining a Basic Understanding

Opening your mind to the possibility of using big data in your organization is a great first step. But it’s also essential to understand how data works. Data literacy is crucial among teams that hope to drive success and improve their internal and external processes.

Understand that data is the dominant currency and language of the current business world. Whether you choose to collect and analyze data in-house or pay a service to do it for you, it’s important to have a basic understanding of what you’re dealing with and how data can help your organization.

The good news is that you don’t have to be an expert in artificial intelligence (AI), machine learning, or data science to yield the benefits of data analytics. And there are many resources available today to help professionals of all kinds learn what they need to effectively manage data.

data analytics - manage financial statistics

Managing Business Financials

Big data can help your team manage your finances more effectively. For example, cloud bookkeeping software will provide real-time cash flow insights and data on your most recent financial reports. You can also use data analytics to predict future financial performance and strategize accordingly.

Having the information necessary to make intelligent decisions can help your team avoid wasteful spending and ensure that your company is always in the right place at the right time. Look to financial planning and analysis tools that collect large amounts of real-time data and interpret the data accurately. The right platform will import data from HRIS, CRM, and ERP systems, among other sources.

Once you have your data in a central database, you can analyze it and use the information to project sales, identify market opportunities, and spur significant growth. You’ll have valuable data for scurrying funding from banks and investors (if that’s something you need).

Embracing Process Mining

Another way to use data analytics for your business is to adopt process mining. This refers to the practice of using data to enhance workflows and improve every aspect of your business. Process mining allows you to discover and validate business processes, ultimately allowing you to streamline your workflows and keep your team productive.

But process mining can go even further than that. Don’t be surprised if the practice leads to better risk management, a healthier bottom line, and lots of new opportunities. All you have to do to get started is find promising data sources, develop a realistic timeline, and decide on key stakeholders.

Understanding your business processes will help you identify where your team is wasting time and resources. You can then start working and resolving issues for better performance and outcomes. Whether it’s planning your supply chain and logistics or building your marketing campaigns, having more control of your business processes will prove invaluable.

Better Marketing Campaigns

Researching customer behavior, as well as identifying who your customers are and how you can address their wants and needs, is a key part of any marketing campaign. Data analytics can provide you with a deeper understanding of customer behavior so that you can better predict your customers’ preferences and expectations.

Then, you can enhance your marketing content and determine which information is most likely to engage your customers and enhance their experience at every touchpoint. You’ll also know which channels and platforms are ideal for reaching your target audience.

Increasing Productivity

We mentioned above that data is the currency and language of the business world. Harnessing it is the surest way of boosting productivity among your team.

Using time tracking tools and project management software can take your team’s productivity to new heights and give your managers the information necessary to distribute tasks effectively. You can even use collaboration software to analyze how your team members are performing in meetings and re-strategize meetings to minimize wasted time.

Boosting Employee Engagement

Too many organizations fail to appreciate the significance of employee engagement. After all, smooth operations and customer satisfaction are the lifeblood of a business. But without engaged and productive workers, you won’t have a business to run.

The last thing you want to deal with is a high turnover rate, and even minor improvements can enhance employee engagement and yield major benefits. For example, you can use a purpose-built platform to create and send out anonymous employee satisfaction surveys. The right tools will collect employee feedback data and help your managers uncover the issues leading to disengagement.

Solving Problems

Lastly, data analytics can help your company solve problems. Say, for instance, you failed to get your desired results from a marketing campaign you invested heavily into. By collecting and analyzing data, you can review the campaign’s performance and gain valuable insights to identify where process breakdowns occurred. Then, you can evaluate the situation further and use data to come up with a solution.


Look at any Fortune 500 company today, and you’ll see they are data-driven. By gaining a basic understanding of data analytics and using technology to your advantage, your team can ensure smoother financial management, more effective processes, better marketing campaigns, increased productivity and employee engagement, and much more.

Don’t miss out on the opportunities big data can afford your business. In addition to marketing techniques like identifying your target audience, finding your niche, and researching opportunities for growth, start learning how to use big data today and you’ll see results in no time.

If you need help with your upcoming marketing strategy or campaign, let Still Up serve as your guide. Get in touch with our experts today.

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