Based on the table above, you’ll see that it involves your audience, content, keywords, and promotion. Seeing it side-by-side allows us to draw a line between the two approaches in SEO and see how different they actually are.
To summarize, a B2B SEO strategy should be informative, specific, and professional. On the other hand, B2C SEO should be appealing to people’s emotions, easily accessible, and memorable.
There are so many more aspects to learn about but these will really get you to the door and bring you the results you’re looking for.
Do this B2B Strategy for Best Results
Want to improve your online presence and generate quality business leads? Here’s how!
1. Search Intent Discovery
If you’ve been following our blogs for a while, you’d know that identifying your audience is crucial to making marketing strategies like this one.
You have to find out what your target audience is searching for and why they’re searching that. You can do this through market research, buyer personas, analytics, and many more.
2. Proper Keyword Research
Keywords play a massive part in improving your SEO. They aren’t just any normal words, they are words and phrases that searchers use when typing into the search engine.
The key to using the keywords that will give you great results is to choose relevant and popular keywords for your target audience. The question is, how do you know if they are relevant and popular?
Look at the metrics. These are measured by monthly search volume and keyword difficulty. According to Semrush
, you’ll want to use keywords that have high volumes without overly competitive rates. At the same time, maintain a healthy balance between low-volume and medium-volume keywords.
3. Content Development (with Target Audience in Mind)
When folks say, “content is king”, you gotta believe them because no matter how much effort you put into optimizations, none of them will be able to pull up the ranks of weak and low-quality content. Your SEO performance will depend on your content’s strength so it’s important to develop a thorough content plan.
A good content strategy starts with knowing your audience. Then, everything else will follow. Here are a few other things you could do to help you with content planning.
1. Read other articles
- Type in a keyword and check the articles in the results
- Observe how they wrote their content – format, readability, length, organization of thoughts, and information
- Take note and make an even better article
2. Create a clear structure
- Outline the flow of your article including your introduction, pain points, solutions, conclusions, and other relevant information
- In B2B content, avoid hard selling and sounding promotional
3. Insert keywords naturally
- Avoid overstuffing as this can affect your ranking
- Use keywords as if they are truly a part of your content, not just inserted there for the algorithm (even though it is)
- Distribute keywords throughout the article
- Use keywords on headers, too
4. Use links to your advantage
- Use external or outbound links to prove claims and points mentioned in your content
- Use internal links to lead to other pages in your website
5. Include other forms of media such as:
- Charts and tables
- Different forms of media keeps people engaged, especially the visual folks
4. Implement On-Page Technical SEO
We’ve covered a little bit about on-page non-technical SEO earlier in the content development section. Now, we must focus on the technical stuff such as:
- Ensuring optimal load speed
- Include mobile-responsiveness
- Site must use https instead of http
- Fix any crawl issues
- Apply structured data markups
These are just some of the things that need to be done. When optimizing your website, always remember to make sure that your audience can consume your content easily and navigate through your website seamlessly.
While you’re at it, also see to it that search engines can understand your content and all the other elements in your website.
5. Reach Out for Link Building
Link building is a must in SEO for B2B. Backlinks or inbound links remain to be the most important ranking factor, thus helping your site rank higher in the SERPs.
- Guest blogging
- Social media links
- Linkable or downloadable assets
- Broken link building
- Unlinked brand mentions
- Round-ups and listicles
The concept of search engine optimization is still the same as before, but with a few slight differences when comparing B2B to B2C. As a business owner, marketer or content specialist, you have to understand where you and your brand stands so you can create the best SEO and content strategy that will bring great results.