Building brand presence and showcasing its product catalogues and services in the China market
Thermtest approached us during their plan to launch their new hub in Asia and needed an all-new Chinese website. They need a professional website that is mobile responsive, lightweight, and compatible with most browsers and applications in China.
Their primary goal was to support the company’s expansion in Asia. This website design focused on increasing its brand presence, showcasing its product catalogues and services in the China market, and searchable on Baidu.
Before any design or development could be done, it was essential to outline the ideal user experience of the website that appeals to the Chinese audience. We gather all information needed, including the hosting in China, ICP licensing, website architecture that works with Chinese users, blocked applications, content copy, Chinese laws and regulations, and best practices for the website to be indexed in the Baidu search engine. Next, we Localized the website content by translating them to Simplified Mandarin and organized them to adapt to the target audience in China. Finally, we created a sitemap and wireframes to make sure the functionality of the website achieved the goals of the project.
We focused more on the homepage, testing services, product list, and detailed product pages during the wireframe phase. Next, we planned the website structure to make it easy for visitors to find the product information and submit inquiries or pricing requests.
We created a custom site built on the WordPress content management system (CMS) and Elementor website builder with a responsive design optimized for all screen sizes. WordPress gave us the ability to customize the website structure to accommodate the exact needs of the website while keeping it simple for admins of all skill levels to manage, add, and edit content.
We build the website from a mobile-first point of view to ensure the website aesthetic and performance on even the smallest mobile screen. We also set up a blog section on the website for them to easily publish Chinese articles. During the development phase, we build the website with SEO best practices to get easily indexed on Baidu and organically improve online presence and ranking.