Thermtest

Website Redesign: Digital transformation that led to increased conversion by 25% in 6 weeks.

Thermtest homepage design

Transforming Thermtest’s website into a business building tool, turning leads into customers.

Thermtest has been advancing the measurement of thermal conductivity, thermal diffusivity, and specific heat for 15 years.
Thermtest offers the industry’s most diverse selection of thermal conductivity equipment and uniquely positioned to offer the instrument which best fits the testing requirements.

Platforms

  • Desktop
  • Tablet
  • Mobile

Ready for digital transformation

Thermtest reached out to Still Up Marketing for our guidance and expertise. Our team crafted a new digital experience for Thermtest users and introduced an element of A.I. with their product finder to help clients identify the best instrument for their complex testing needs.

Our Role

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Problem

With the rise in technology there is a digital gap which is appearing between the technical and non-technical – a gap that will only grow if not addressed.

Thermtest’s previous website was not able to accommodate their growth. It also had overloaded the user with technical information when searching for a product.

The company was experiencing a low conversion ratio compared to the leads generated.

Strategy & Approach

Working closely with the sales and marketing team at Thermtest, we created a simple design experience that allowed room to grow and focused on the key information users required to make purchase decisions.

To help clients find the right device, we introduced a product finder that uses artificial intelligence (A.I.) to link complex sample types to the most suitable instrument.

Final Results

The final result combined sleek and intuitive navigation with refined design on all devices. Thermtest’s new website offers users a unique way of exploring
and discovering available instruments.

The users were able to find the correct product with ease. Conversions increased by 25% in 6 weeks, and the bounce rate on product pages decreased by 20%.

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