Thermal Effusivity

Web Design: Shedding light on a new thermophysical property for measuring textiles

Thermal Effusivity Website Mobile View

A technical resource that highlights everyday applications

Thermtest Inc. was looking for a way to showcase a unique application on everyday items, demonstrating how important the characterization of thermal effusivity is to consumers.

  • Desktop
  • Tablet
  • Mobile

Thermtest wanted to collaborate on a project that was separate from their main website that would be used solely for discussion and education on the property of thermal effusivity.

Our Role


The relatively new expression of Thermal Effusivity was lacking resources on theory and applications. Thermtest Inc. decided to create an educational website around this property that would allow researchers and other technical teams to explore the multitude of everyday examples.

Strategy & Approach

We opted for a sleek web design site that would highlight the industries and applications who measure thermal effusivity when developing new products. We
also wanted to highlight Thermtest’s product (TPS-EFF) to assist with lead generation of that particular product.

Final Results

The website has acted as a great tool for Thermtest’s sales team when discussing thermal effusivity. Since October 2019, Thermtest has experienced a
17% increase in sales inquiries for the TPS-EFF.

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