7 Ways to Improve Your Business’s Social Media Presence
Simply creating a social media account for your business can be quick and easy but creating a social media account that grabs people’s attention while creating a better brand image for your company can be a little more challenging. Social media is rapidly becoming one of the most effective forms of marketing and with the right social media techniques, your business has the opportunity to reach and engage with millions of new potential customers.
How to improve social media presence?
Here are 7 ways you can improve your business’s social media
1. Identify Your Audience
Who is your target audience? When creating content for your social media pages, the first thing you should think of is, “will this connect with my audience?” Your target audience will likely be the most interested in your content, products, or services and they are likely connected by some common characteristics, like demographics and behaviors. Defining your audience and knowing what appeals to them will result in more traffic and interactions on your pages.
2. Let People Know
Getting to the top of Google does not happen overnight. Make it known that your business has a social media page. You will need to start building a following to expand your reach. Start with family, friends, colleges, and existing customers, then grow from there. You are not adding these contacts for sales or even to boost your numbers. You are adding these contacts to expand your reach, and to do that, you will need to stay on top of mind with as many people as possible.
Social media and word-of-mouth referrals go hand in hand. Even if your family and friends are not actively promoting your business, they have effectively endorsed your business by liking your page. This act alone helps expand your reach.
Picture by kreatikar from Pixabay
3. Be Consistent
Staying consistent with your posts will create an image for your business. Many businesses have content with mismatching formats and pictures, but this only causes confusion and looks unprofessional. Keeping a constant theme and size for your text and images will make your business more recognizable and look more professional.
4. Have a Schedule and Post Often
Most people are not searching for your business regularly; instead, they see your posts while scrolling through their news feed. By posting often and on a schedule, it will give your business a better chance of being noticed while a person is scrolling through their Facebook or Twitter, while also gaining traction with search engines. This is especially true with Facebook, where engagement plays a part in determining what content appears in a user’s news feed.
Creating an editorial calendar will help you juggle multiple social media channels while allowing you to have time to fine-tune each post. This calendar will help you stay organized and avoid repeating the same content by mistake.
5. Seek Relationships
Don’t forget the “social” part of social media. Try to form relationships with your following whenever possible. These relationships will bring more value to your social media pages and bring in more engagements. If you are not sure how to start forming relationships with you following you can:
- Answer questions
- Reply when people mention you or share your content
- Don’t just retweet and like other people’s content; reply with a comment to start a conversation
- @ people, you reference in your post
Picture by jmexclusives from Pixabay
6. Optimize Engagement
Unlike Search Engine Optimization, Social Media Optimization is not particularly difficult. Profiles can be optimized through keywords, filling out your account info, videos, and imagery. Brands can use their bio to link promotions and advertise their hashtag.
Some ways to optimize your social media presence are:
- Adding relevant keywords and hashtags in your profile
- Sharing content related to your industry
- Including keywords and hashtags in your posts
- Following popular accounts in your industry
- Adding relevant imagery and videos that include keyword and hashtags in the caption. Remember, a picture is worth a thousand words.
7. Jump on the Trending Bandwagon
Don’t be afraid to spice up your content with something that is trending. From breaking news, hashtags, or memes, this is a great opportunity to build off the buzz of an existing trend while also showing off your brand’s personality. Understanding the ins and outs of hashtags can help you brainstorm time-sensitive topics that your business can piggyback. Of course, tread lightly with anything overtly controversial, so you don’t offend or upset anyone.
Social media can be a great cost-effective way for you to expand your reach. Growing your social media presence for your business is not impossible but it will take some time. With the help of these 7 tips, it should put you in the right direction to create a better social media presence and generate a better connection with your target market.
Written by Mitchell Robinson